In today’s digital age, having a website for your business or brand is essential. But simply having a website is not enough. In order to be successful, you need to build an audience. Having a dedicated audience can help you to drive traffic to your website, increase brand awareness, and ultimately generate more leads and conversions.Continue reading “Building an Audience for Your Website: How Blogging Can Help”
When it comes to website design, there’s more to consider than just how it looks. One of the most important goals of any website is to convert visitors into leads. This is where conversion optimization comes in.Continue reading “Designing for Conversions: How to Optimize Your Website for Lead Generation”
In today’s digital age, having a mobile-friendly website is more important than ever. With the increasing number of internet users accessing the web through their smartphones and tablets, it’s crucial to ensure that your website is optimized for mobile devices. This is where responsive web design comes in.Continue reading “Responsive Web Design: Why Your Website Needs to be Mobile-Friendly”
Why is it still important to have and maintain a website for your business? In today’s digital age, a website serves as an online storefront, providing a platform to showcase your products and services and connect with customers. Even with the rise of social media and other platforms, a website is crucial for any business’s online presence.Continue reading “Why Your Business Still Needs a Website: The Importance of Having and Maintaining a Website in Today’s Digital Age”
You have a shiny new website. You’ve staked out your little corner of the Internet. You’ve built it, and now they will come, right? Not so fast. If you don’t promote yourself, your website will probably be a pretty lonely place. Here are five things you can do to help spread the word about your new venture and make sure you get found by the search engines!
One of the biggest challenges I face with my clients is getting them found by search engines. I can build a great website. I can optimize it for speed. I can write with all of the best SEO practices. I can load the page with SEO keywords. At the end of the day though, without some form of promotion, they won’t be easily found in by search engines. It’s no longer asure thing to assume, “If you build it, they will come.” Relying on an organic serch with SEO alone for your business is not enough.
A website with a few pages that is never updated will have to depend on some form of marketing to build an audience. At the very least, it should have constant support on social media accounts. The pages can have great SEO with all the best keywords. You’re not going to rank like someone else who is making regular blog posts. You won’t be popular if you’re not sharing on social media. A few lonely pages with great SEO are not enough to drive traffic.
It’s hard to operate on a low budget., You may have no budget at all. I understand that. Many folks don’t have money to put into Adwords or other marketing tools. But you can invest time! Start your day writing blog posts for your website with SEO and keywords. Share them on as many social media sites as you can. You won’t see instant results. It does begin the process of building your inbound traffic. It may take time. Don’t get discouraged!
For SEO to work, your website needs to have links that point back to it. This can be done be making content that other people will share. Writing relevant articles can accomplish this. People are not going to share ads for your website. If your post is only about your website, nobody will care. Your content should be related to your industry. Things that your customer base would like. As they share it, it will create a larger network of inbound links. That will raise your rankings with the search engines. This is where real SEO begins. Promote it on your Facebook page. Put coupons on your website. List your site on your business cards. Market it!