Keywords – How to choose them and where do they go?

Keywords are prominent words that will be used to describe what your page or article is about. This will help you to be found by search engines. If you could boil your entire content down to only five important words, what would those be? What would you do with them?

search with keywords

Picking the right keywords

A page or article should have one single focus keyword. You can add an additional two to four keywords that relate to or support the primary choice. You may have to make some hard choices when figuring out what to leave out. That doesn’t mean you can’t ever mention other keywords in your blog postings. Just remember to stay focused and on-target and not drift into a place where your marketing becomes too vague. Keep coming back to your top five words and primary focus again and again.

Don’t approach it from the point of view of your industry. Put yourself in a potential client’s shoes. They may not be aware of all the brand names and phrases that you know. Think of the natural terms and names they’ll enter into a search. Google’s search algorithm rewards content that is written in natural sounding language. If you just drop a bunch of keywords onto a page without context, you’ll be downranked.

Where do keywords go?

You’ll need to position your chosen keywords in several places. To start with, your focus word should be in your post or page title. It should even be in the domain name of the website itself if you can swing it. Write the name around your focus word. This will make it very clear what your article is about, not just to readers but to the search engines as well.

Next, put your keywords in the meta-description of the page. Write a sentence or two that’s about 130 characters for this. Sum up the theme of your article using your keywords. If you’ve chosen well, this should be easy.

In years gone by, the “Keywords” tag on web pages was what you used. This is completely ignored by Google now in favor of the actual content on the page. You can put them in this spot only to remind yourself what they are, but this selection is not important.

The text of the article itself is one of the most important places. Google will analyze all of the words around them to make sure it’s a relevant piece of writing, and not just a bunch of random keywords on a page. Links to relevant content, either on your site or elsewhere, will help boost your ranking. Put your keywords in your image descriptions and the names of the files as well! It all works together to show Google that your page or article has value to the people who will be searching for it. Write naturally. Keep your sentences short and your words easy to understand. Run them through writing tools if you can to make sure you’re in the ballpark.


How long will it take me to get noticed?

SEO along without external marketing does not return immediate results. According to a recent article in Forbes, it can take about four to six months before you really start building traffic. Your traffic should keep building over the first year, but six months will be when you begin to see real activity. You have a long road ahead of you before you reach a peak. Keep in mind, this is done with a constant and planned out string of daily blog posts shared on social media.

This will be a large investment of time on your part. All of your articles have to be written with the best SEO practices, putting your keywords in all the right places with the right density. This could be several hours out of your week devoted to creating and sharing this content. If you can’t do it yourself, maybe you should consider hiring someone to do it for you.

Adwords vs unpaid SEO Keywords

Adwords is more of a targeted advertising program, where you’re bidding for keywords. You will see almost instant results from this campaign. The drawback is that it all goes away just as quickly when your ads turn off. If you’ve invested the time to build up your SEO, that will continue to keep working for you, even if you slow down on content creation. Keywords bought with Adwords only benefits you when you’re paying them.

If you’re new to Adwords, you should be careful. It’s easy to spend a lot of money without getting a return on your investment if you don’t know what you’re doing. It can be sort of like playing the stock market. You’ll want to monitor it and make constant tweaks and adjustments.

Video Game Violence Distracts from Real Issues

This week, the president met with representatives from the video game industry. They discussed the possible link between violence depicted and real events. We’ve been down this road before. The search for the boogeyman has been through music, Dungeons & Dragons, Pokémon, and now back to video games again. As always, the cause of gun violence is anything but guns. The meeting at the White House was a closed session, not open to reporters. No point or conclusion was met.

Past studies have shown that there is no connection between gaming and actual violence. People are not heading out on shooting sprees after gaming sessions any more than they gardened after playing FarmVille. The most popular games, like Call of Duty and Overwatch, are played all over the world. Same with movies. In countries where guns are not so easily obtained, they don’t have the types of mass shootings we have here in the US. Why does the president think only Americans are impressionable when it comes to games? Every time someone says, “Maybe it’s the guns,” the NRA and those they fund start pointing elsewhere.

Video game violence

Are there some games that take things too far with violence? Yes, there are examples that most people would agree are in bad taste and not for younger players. These games come with an established rating system, and the parents should be paying attention to what their children are playing. People love to say that ratings systems should be enforced more strictly, but what would that mean? Should parents be fined or jailed if it’s found that their child was exposed to inappropriate content? If you’re not a fan of big government regulating how you raise your children, then you probably wouldn’t buy into that.

Trump addresses NRA
President Donald Trump arrives to address the National Rifle Association (NRA) Leadership Forum in Atlanta, Georgia on April 28, 2017 JIM WATSON/AFP/Getty Images

Violence in games is not the problem. Violence in movies is not the problem. Disturbed individuals with easy access to dangerous weapons are the problem. This administration seems to be searching for any party to lay the burden of gun violence on other than guns. It’s hard to take anything at face value from people who take money from the NRA.  NBC News reports that Trump’s campaign received about 21 million dollars from the gun lobby. It’s easy enough to find lists on the web of those who receive large contributions from them. Millions of reasons why the violence boogeyman will always be anything but a gun.


Building Traffic for Your Website | Organic SEO in 2018

One of the biggest challenges I face with my clients is getting them found by search engines. I can build a great website. I can optimize it for speed. I can write with all of the best SEO practices. I can load the page with SEO keywords. At the end of the day though, without some form of promotion, they won’t be easily found in by search engines. It’s no longer asure thing to assume, “If you build it, they will come.” Relying on an organic serch with SEO alone for your business is not enough.

A website with a few pages that is never updated will have to depend on some form of marketing to build an audience. At the very least, it should have constant support on social media accounts. The pages can have great SEO with all the best keywords. You’re not going to rank like someone else who is making regular blog posts. You won’t be popular if you’re not sharing on social media. A few lonely pages with great SEO are not enough to drive traffic.

It’s hard to operate on a low budget., You may have no budget at all. I understand that. Many folks don’t have money to put into Adwords or other marketing tools. But you can invest time! Start your day writing blog posts for your website with SEO and keywords. Share them on as many social media sites as you can. You won’t see instant results. It does begin the process of building your inbound traffic. It may take time. Don’t get discouraged!

Website SEO

For SEO to work, your website needs to have links that point back to it. This can be done be making content that other people will share. Writing relevant articles can accomplish this. People are not going to share ads for your website. If your post is only about your website, nobody will care. Your content should be related to your industry. Things that your customer base would like. As they share it, it will create a larger network of inbound links. That will raise your rankings with the search engines. This is where real SEO begins. Promote it on your Facebook page. Put coupons on your website. List your site on your business cards. Market it!

Comic Reviews for Week of 1/28

Here are a few of the comics that I read this week. Not a whole lot in my bag this time, but I have a lot I haven’t read yet –

Thor #4
This is turning out to me a really fun book. There’s still a lot of mystery about who is under the helmet, and how she deals with the return of the original Thor is nicely done. The art is superb, and there’s a lot to like about this new book. It’s one of the reasons I have some doubts about the upcoming Secret Wars event. There’s a good story going on here, and I don’t want to see it hijacked by a gimmick. Hopefully, this character will find her way into the new version of the Marvel universe.

Harley Quinn #14
Still one my my monthly favorites. The past year has really seen Harley gain a lot of dimension as a character, and she’s surprisingly down to earth while still retaining a bit of psychotic edge to her personality. The art was fantastic on this one, and there’s a lot of levels in the story, all of which are fun.


Hearthstone Card backs

I only got to rank 17 this month in Hearthstone, as my play time was a bit limited, but I was able to get to rank 17 and earned the new card back for the month. I also was finally able to get the Fireside Gathering back this month, too, so I have a pretty good selection to choose from now. I’d love to see a “random” option for selecting the backs at some point.

Wildstar Musings

I didn’t last very long in Wildstar, but I still have a lot about that game that I liked.
I  was listening to some other gaming podcasts this week, and they mentioned that Elder Scrolls Online is going free to play, and wondered if Wildstar would soon follow. I went to my Wildstar feed, and all of the casts I had been listening to had been abandoned. I finally found one that was current. The hosts were passionate about the game, but were not excited about non paying players coming in to the game.
For me, the only way I can give it another shot is if they scrap the sub fee. I thought they did an amazing job on character and housing design. I  don’t raid, so I didn’t give a fig about the hardcover aspects. I  died a lot as well, so that wasn’t fun. I guess I never really loved any of my Wildstar characters the way I do my Warcraft tools. That’s where the game failed for me. I have to want to play those guys instead of being frustrated by them. I don’t think it would take a great deal to get them there, though, so I would give them another shot. Just not for fifteen bucks a month.
I think at this point, WoW has proven that they’re the only ones who can carry a subscription fee. The future of gaming online looks to me to be “buy the box, free to play”. Wildstar is a good game, but to become a great game, they need to adapt to bring in more players. They’ve created a neat world, with a lot to do, but if they can make me love playing my toons, I’ll come back.

World of Warcraft | Out of the Garrison

When Warlords first came out, I thought garrisons were the coolest thing since sliced bread. I couldn’t stop logging in. I was there through remote desktop every chance I could to send my followers out and gathering up resources.

Jump ahead a few months – most of my followers and buildings maxed out, I’m turning my surplus garrison resources into crafting materials which I’m starting to become overloaded with, and I’m not sure what to do next. My people still bring me back things, but there doesn’t seem to be much to look forward to in the garrison any longer. I’m realizing I’ve spent most of the expansion running around inside there, and wishing there was as much outside it to capture my attention.

I think I’m going to finish leveling some alts and go back to running old raids solo for fun. I also want to engage in some raid finder to see the content without the pressure of being on a raid team.

It’s still a great expansion, but I’m feeling like there’s something missing in garrisons to keep me wanting to continue to develop things. I’ve gotta get back out into the world and find some adventure!