Keywords – How to choose them and where do they go?

Keywords are prominent words that will be used to describe what your page or article is about. This will help you to be found by search engines. If you could boil your entire content down to only five important words, what would those be? What would you do with them?

search with keywords

Picking the right keywords

A page or article should have one single focus keyword. You can add an additional two to four keywords that relate to or support the primary choice. You may have to make some hard choices when figuring out what to leave out. That doesn’t mean you can’t ever mention other keywords in your blog postings. Just remember to stay focused and on-target and not drift into a place where your marketing becomes too vague. Keep coming back to your top five words and primary focus again and again.

Don’t approach it from the point of view of your industry. Put yourself in a potential client’s shoes. They may not be aware of all the brand names and phrases that you know. Think of the natural terms and names they’ll enter into a search. Google’s search algorithm rewards content that is written in natural sounding language. If you just drop a bunch of keywords onto a page without context, you’ll be downranked.

Where do keywords go?

You’ll need to position your chosen keywords in several places. To start with, your focus word should be in your post or page title. It should even be in the domain name of the website itself if you can swing it. Write the name around your focus word. This will make it very clear what your article is about, not just to readers but to the search engines as well.

Next, put your keywords in the meta-description of the page. Write a sentence or two that’s about 130 characters for this. Sum up the theme of your article using your keywords. If you’ve chosen well, this should be easy.

In years gone by, the “Keywords” tag on web pages was what you used. This is completely ignored by Google now in favor of the actual content on the page. You can put them in this spot only to remind yourself what they are, but this selection is not important.

The text of the article itself is one of the most important places. Google will analyze all of the words around them to make sure it’s a relevant piece of writing, and not just a bunch of random keywords on a page. Links to relevant content, either on your site or elsewhere, will help boost your ranking. Put your keywords in your image descriptions and the names of the files as well! It all works together to show Google that your page or article has value to the people who will be searching for it. Write naturally. Keep your sentences short and your words easy to understand. Run them through writing tools if you can to make sure you’re in the ballpark.


How long will it take me to get noticed?

SEO along without external marketing does not return immediate results. According to a recent article in Forbes, it can take about four to six months before you really start building traffic. Your traffic should keep building over the first year, but six months will be when you begin to see real activity. You have a long road ahead of you before you reach a peak. Keep in mind, this is done with a constant and planned out string of daily blog posts shared on social media.

This will be a large investment of time on your part. All of your articles have to be written with the best SEO practices, putting your keywords in all the right places with the right density. This could be several hours out of your week devoted to creating and sharing this content. If you can’t do it yourself, maybe you should consider hiring someone to do it for you.

Adwords vs unpaid SEO Keywords

Adwords is more of a targeted advertising program, where you’re bidding for keywords. You will see almost instant results from this campaign. The drawback is that it all goes away just as quickly when your ads turn off. If you’ve invested the time to build up your SEO, that will continue to keep working for you, even if you slow down on content creation. Keywords bought with Adwords only benefits you when you’re paying them.

If you’re new to Adwords, you should be careful. It’s easy to spend a lot of money without getting a return on your investment if you don’t know what you’re doing. It can be sort of like playing the stock market. You’ll want to monitor it and make constant tweaks and adjustments.

Building Traffic for Your Website | Organic SEO in 2018

One of the biggest challenges I face with my clients is getting them found by search engines. I can build a great website. I can optimize it for speed. I can write with all of the best SEO practices. I can load the page with SEO keywords. At the end of the day though, without some form of promotion, they won’t be easily found in by search engines. It’s no longer asure thing to assume, “If you build it, they will come.” Relying on an organic serch with SEO alone for your business is not enough.

A website with a few pages that is never updated will have to depend on some form of marketing to build an audience. At the very least, it should have constant support on social media accounts. The pages can have great SEO with all the best keywords. You’re not going to rank like someone else who is making regular blog posts. You won’t be popular if you’re not sharing on social media. A few lonely pages with great SEO are not enough to drive traffic.

It’s hard to operate on a low budget., You may have no budget at all. I understand that. Many folks don’t have money to put into Adwords or other marketing tools. But you can invest time! Start your day writing blog posts for your website with SEO and keywords. Share them on as many social media sites as you can. You won’t see instant results. It does begin the process of building your inbound traffic. It may take time. Don’t get discouraged!

Website SEO

For SEO to work, your website needs to have links that point back to it. This can be done be making content that other people will share. Writing relevant articles can accomplish this. People are not going to share ads for your website. If your post is only about your website, nobody will care. Your content should be related to your industry. Things that your customer base would like. As they share it, it will create a larger network of inbound links. That will raise your rankings with the search engines. This is where real SEO begins. Promote it on your Facebook page. Put coupons on your website. List your site on your business cards. Market it!