In today’s digital age, having a website for your business or brand is essential. But simply having a website is not enough. In order to be successful, you need to build an audience. Having a dedicated audience can help you to drive traffic to your website, increase brand awareness, and ultimately generate more leads and conversions.Continue reading “Building an Audience for Your Website: How Blogging Can Help”
Designing for Conversions: How to Optimize Your Website for Lead Generation
When it comes to website design, there’s more to consider than just how it looks. One of the most important goals of any website is to convert visitors into leads. This is where conversion optimization comes in.Continue reading “Designing for Conversions: How to Optimize Your Website for Lead Generation”
Responsive Web Design: Why Your Website Needs to be Mobile-Friendly
In today’s digital age, having a mobile-friendly website is more important than ever. With the increasing number of internet users accessing the web through their smartphones and tablets, it’s crucial to ensure that your website is optimized for mobile devices. This is where responsive web design comes in.Continue reading “Responsive Web Design: Why Your Website Needs to be Mobile-Friendly”
Why Your Business Still Needs a Website: The Importance of Having and Maintaining a Website in Today’s Digital Age
Why is it still important to have and maintain a website for your business? In today’s digital age, a website serves as an online storefront, providing a platform to showcase your products and services and connect with customers. Even with the rise of social media and other platforms, a website is crucial for any business’s online presence.Continue reading “Why Your Business Still Needs a Website: The Importance of Having and Maintaining a Website in Today’s Digital Age”
5 Best Practices for E-Commerce Website Design
E-commerce website design is all about creating an easy and seamless user experience that leads to increased conversions and sales. In this post, we’ll discuss the top five best practices for e-commerce website design that can help you drive more sales and grow your business.Continue reading “5 Best Practices for E-Commerce Website Design”
How to Optimize Your Website for Speed and Performance
Website speed and performance are critical factors that can affect the user experience, search engine rankings, and ultimately, the success of your website. A slow-loading website can lead to frustrated users, increased bounce rates, and lost conversions. In this post, we’ll discuss the importance of website speed and performance, and provide tips on how to optimize your website for both.Continue reading “How to Optimize Your Website for Speed and Performance”
Why You Should Consider a Website Redesign and How to Get Started
If your website is more than a few years old, it may be time to consider a redesign. A website redesign can breathe new life into your online presence and help you achieve your business goals. In this post, we’ll discuss the reasons why you should consider a redesign and provide tips on how to get started.Continue reading “Why You Should Consider a Website Redesign and How to Get Started”
Use Blogging to Build More Traffic for your Website
You’ve got a great website, and now you need to build your traffic. One of the best ways to do that is with blogging. By writing about your industry, you’ll create relevant content that will give you and your site more credence with your clients. If you have a WordPress site, you already have the functionality built in. Every article you publish can refresh your site with the search engines. Over time, your site can be considered a credible authority for a subject, and be more associated with it in a web search. There are several practices to keep in mind when blogging to be successful.
Pick a single focus word and write your article around that. Put it in your title. Put it in the first paragraph. Put it in your concluding paragraph. Use it several more times throughout your writing. Identify several other keywords that define what you’re blogging about and use them several times each. You can be detailed, but never lose sight of the focus or your article.
You’ll want to write a minimum of 300 words. If you really know your topic, this shouldn’t be a challenge. In fact, you may have to stop yourself from going on for too long. 750 words is a pretty good length for an article. Any longer than that, and you may want to consider breaking it up into individual pieces. There’s nothing wrong with doing a series over a few days.
One formula for writing is to ask a question, answer it, and then explain your answer. Put some thought into the question. Look at it from the point of view of your customers. What problem are they trying to solve? What’s the most cost-effective way to do something that you’re familiar with? How do you solve the problems that your client has? Why is your service valuable? Think of the questions your clients ask you when you talk to them. The answers you give are what you’ll write about. Don’t make it a fluff-piece about yourself. You want your posts to go viral and be shared. An article about how you or your company are the greatest thing since sliced bread won’t be something that will get much traction.
Use numbers. 10 reasons why this thing will save you money. 15 sites that you should be visiting every day. 20 practices in your industry to avoid. These are very popular and easy to generate titles for blogging that will practically write themselves. They are the type of article names that people will click on. The information they promise to deliver sounds intriguing to them.
Check your blogging for errors. Not just with spelling, but also grammar and punctuation. There are plenty of free tools to help you with this.The editor in WordPress will show you your word count as you type. Use the Grammerly plugin to check your punctuation and for other grammatical errors. You can run your article through the Flesch-Kincaid Readability Test to see how it scores. Keep your sentences short and your words easy to understand. The tools are out there. They’re free to use. If your blogging has errors, there is really no excuse for it.
Add a few images to your article. Make sure they’re your own, or that you get them from a source that makes it clear you have the rights to use them. There are several free image sites out there, such as Pixabay. Don’t just swipe images from Google, or you could be creating a very large legal situation for yourself down the road. Just because an image is on the Internet and you don’t see a copyright does not mean you have permission to use it. Take your own pictures if you can. Nothing beats original content.
Use citations. If you post numbers or facts, let your readers know where they come from. You can also link out to those places. You’ll need at least one link out to related content, so this is a good choice. Checking your sources also keeps you accurate and makes sure you don’t spread misinformation. It also shows that you’ve done your homework.
As you research details for the content you’re writing, you may even find yourself learning a few more things about your industry. It will give you more confidence when talking to your clients as well as your peers. It keeps the concepts of your field fresh in your mind.
You may even consider collecting all of your related blogging posts and publishing them as a book. Now is a great time to self-publish your own book. There are plenty of small press outlets where you can do small mico-runs. It may not be a great money-making venture, but it’s a fantastic promotional tool. Don’t just tell your clients that you know your business – show them you wrote the book on it! They make great gifts to hand out. If you’re invited to speak somewhere, it gives you more credentials. If you’ve already done the work to write all of the material down, why not use it to your fullest advantage?
If you follow these practices while blogging, you’ll build an audience over time. Your website will become more popular and attract more visitors. If you make this a part of your daily marketing plan, and stick with it, it should build results that will last for years.
Keywords – How to choose them and where do they go?
Keywords are prominent words that will be used to describe what your page or article is about. This will help you to be found by search engines. If you could boil your entire content down to only five important words, what would those be? What would you do with them?
Picking the right keywords
A page or article should have one single focus keyword. You can add an additional two to four keywords that relate to or support the primary choice. You may have to make some hard choices when figuring out what to leave out. That doesn’t mean you can’t ever mention other keywords in your blog postings. Just remember to stay focused and on-target and not drift into a place where your marketing becomes too vague. Keep coming back to your top five words and primary focus again and again.
Don’t approach it from the point of view of your industry. Put yourself in a potential client’s shoes. They may not be aware of all the brand names and phrases that you know. Think of the natural terms and names they’ll enter into a search. Google’s search algorithm rewards content that is written in natural sounding language. If you just drop a bunch of keywords onto a page without context, you’ll be downranked.
Where do keywords go?
You’ll need to position your chosen keywords in several places. To start with, your focus word should be in your post or page title. It should even be in the domain name of the website itself if you can swing it. Write the name around your focus word. This will make it very clear what your article is about, not just to readers but to the search engines as well.
Next, put your keywords in the meta-description of the page. Write a sentence or two that’s about 130 characters for this. Sum up the theme of your article using your keywords. If you’ve chosen well, this should be easy.
In years gone by, the “Keywords” tag on web pages was what you used. This is completely ignored by Google now in favor of the actual content on the page. You can put them in this spot only to remind yourself what they are, but this selection is not important.
The text of the article itself is one of the most important places. Google will analyze all of the words around them to make sure it’s a relevant piece of writing, and not just a bunch of random keywords on a page. Links to relevant content, either on your site or elsewhere, will help boost your ranking. Put your keywords in your image descriptions and the names of the files as well! It all works together to show Google that your page or article has value to the people who will be searching for it. Write naturally. Keep your sentences short and your words easy to understand. Run them through writing tools if you can to make sure you’re in the ballpark.
How long will it take me to get noticed?
SEO along without external marketing does not return immediate results. According to a recent article in Forbes, it can take about four to six months before you really start building traffic. Your traffic should keep building over the first year, but six months will be when you begin to see real activity. You have a long road ahead of you before you reach a peak. Keep in mind, this is done with a constant and planned out string of daily blog posts shared on social media.
This will be a large investment of time on your part. All of your articles have to be written with the best SEO practices, putting your keywords in all the right places with the right density. This could be several hours out of your week devoted to creating and sharing this content. If you can’t do it yourself, maybe you should consider hiring someone to do it for you.
Adwords vs unpaid SEO Keywords
Adwords is more of a targeted advertising program, where you’re bidding for keywords. You will see almost instant results from this campaign. The drawback is that it all goes away just as quickly when your ads turn off. If you’ve invested the time to build up your SEO, that will continue to keep working for you, even if you slow down on content creation. Keywords bought with Adwords only benefits you when you’re paying them.
If you’re new to Adwords, you should be careful. It’s easy to spend a lot of money without getting a return on your investment if you don’t know what you’re doing. It can be sort of like playing the stock market. You’ll want to monitor it and make constant tweaks and adjustments.
The Care and Feeding of your new Website
You have a shiny new website. You’ve staked out your little corner of the Internet. You’ve built it, and now they will come, right? Not so fast. If you don’t promote yourself, your website will probably be a pretty lonely place. Here are five things you can do to help spread the word about your new venture and make sure you get found by the search engines!